Outdoor Voices Revived: Is the New Activewear Collection Worth It?

Outdoor Voices: Back to Its Roots or Just Marketing Hype?

In 2015, Outdoor Voices (OV) burst onto the athleisure scene under the guidance of founder Tyler Haney, promoting an inclusive message that every movement counts. Fast forward to 2025, and the brand is attempting a revival. But is the new OV just a faint echo of its past glory? After a tumultuous few years and a turnover in leadership, OV has relaunched with the return of Haney, who opens up about re-establishing the brand’s original ethos — one that connects movement with enjoyment.

Can Sentimentality Reignite A Brand?

The reintroduction of the “Doing Things” slogan evokes nostalgia. Many former fans reminisce about the brand’s early days when Haney's vision felt personal and relatable. They remember the vibrant colors, the stylish cuts, and the playful attitude that permeated the products. This return has encouraged consumers to revisit a brand they may have abandoned. The brand's messaging now harks back to its original mission: maximizing happiness through movement.

How Does the New Collection Measure Up?

SELF editors took a closer look at several new items from the latest collection. The Waffle Baby Tee, priced at $48, combines comfort with style. With thick waffle material and an eye-catching color reminiscent of 90s trends, it has received positive reviews for its fit. Similarly, the RecTrek Zip Pant, retailing at $138, impressed with its versatility, being described as suitable for everything from errands to running a marathon. These pieces reflect a thoughtful design and stylistic nod to what drew early enthusiasts to OV.

Quality vs. Quantity: The Brand Dilemma

During OV's hiatus, both customers and critics noted a decline in product quality and brand identity. The relaunch appears focused on rectifying these issues. The new collection features upgraded materials like CloudKnit for lounging and TechSweat for higher impact activities, striking a balance between performance and style.

Millennial and Gen Z: The Key Demographics

As the brand rekindles its relationship with previous customers, it aims to broaden its appeal among younger generations. In an era where authenticity and alignment with personal values are paramount, the successful pivot might depend on how well OV resonates with both its original supporters and a newer audience. The ethos of “Doing Things” not only aims to inspire movement but also embraces lifestyle values rooted in intent and awareness.

The Future of Outdoor Voices: A Balancing Act

The path forward for Outdoor Voices is complicated. While consumers are eager to see the brand reclaim its place in the athleisure space, public skepticism is high given its prior missteps. With Haney aiming to reconnect the dots, the real test will be maintaining quality while expanding an authentic community centered around healthy, active lifestyles. As OV navigates these complexities, it must keep its eye on the pulse of cultural shifts and consumer desires.

Engage in Your Active Lifestyle

Whether this revitalized Outdoor Voices lives up to the hype remains to be seen. However, the brand’s effort to rekindle its relationship with passionate athletes and casual wearers alike highlights a larger trend in wellness—one that encourages an active, balanced lifestyle. Are you ready to re-engage with outdoor activities that resonate with your values? Embrace your journey—because every movement contributes to a healthy life.