Join the Festivities: H-E-B Tree Lighting and Ford Parade

Bright Lights and Community Spirit: What to Expect this Holiday Weekend

As the holiday season unfolds, the heart of San Antonio will once again embrace the community with two iconic celebrations that are set to bring joy and festivity to residents and visitors alike. The H-E-B Christmas Tree Lighting and the 44th Annual Ford Holiday River Parade have become synonymous with holiday cheer in downtown San Antonio, offering cherished traditions filled with lights, laughter, and warmth.

A Festive Kick-off at Travis Park

The H-E-B Christmas Tree Lighting will kick off this Friday at Travis Park, starting with a family-friendly celebration at 4 p.m. The 50-foot grand fir, adorned with over 10,000 twinkling lights and handmade ornaments, will take center stage. Children and adults can enjoy festive activities including crafts, games, and the chance to write letters to Santa. This event is a perfect opportunity for community bonding and holiday cheer.

In collaboration with H-E-B, VIA will provide free rides to ensure that everyone can make it to the festivities without the hassle of parking. Just inform the bus operator of your destination to enjoy this generous offer! The tree lighting itself will commence at 6 p.m., marking a traditional start to the city’s holiday season.

All Aboard for the Floating Spectacle

Following the tree lighting, the Ford Holiday River Parade, starting at the Tobin Center at 6 p.m., will dazzle attendees with illuminated floats celebrating the theme of “Merry Movie Magic.” This year, the beloved character Buddy the Elf will serve as the grand marshal, underscoring the spirited connection between movies and the festive season.

The parade promises to be a visual treat with over 30 floats and more than 100,000 lights adorning the San Antonio River Walk, transforming it into a magical pathway. For those who prefer a more comfortable viewing area, tickets can be purchased for seating at the Arneson River Theatre, ranging from $15 to $40. However, budget-conscious families can find a free viewing area along the east side of the River Walk.

Parking Solutions and Local Insights

As with any major event in downtown, parking can be a concern. The City of San Antonio has designated several parking garages in close proximity to both events, including the St. Mary’s Garage and the Convention Center Garage. Visitors should plan ahead and arrive early to secure a spot, ensuring a stress-free experience.

San Antonio’s Rich Holiday Tradition

Both the H-E-B Christmas Tree Lighting and the Ford Holiday River Parade represent far more than just events; they signify the unity and spirit of the San Antonio community during this joyous time of year. Residents often look forward to these celebrations as they not only honor long-standing tradition but also foster a sense of belonging and togetherness.

Additionally, the events are not just for locals—tourists flock to the city to experience these holiday traditions firsthand, boosting the local economy and showcasing San Antonio’s vibrant culture. As participants revel in the festivities, they join in the collective spirit that the holidays inspire.

Ready to Celebrate?

The festive activities kicking off this weekend are designed to create lasting memories for individuals and families alike. With both events encouraging community participation and celebration, there’s something for everyone to enjoy. Whether you are gathering at Travis Park to watch the tree lighting or finding the best spot along the River Walk for the parade, this weekend promises magic and joy.

So gather your friends and family, bundle up for a chilly evening, and make your way to downtown San Antonio to immerse yourself in the sights and sounds of this beloved holiday season. Don't forget to check local weather updates leading up to your visit, and consider public transportation options to enhance your experience!